Website Design Concept for Spot by Boston Dynamics

Boston Dynamics is a robotics engineering company. It’s known for the development of the four-legged BigDog robot for DARPA for military purposes.
Spot is a four-legged robot first introduced on June 23, 2016, producing velocity up to 1.6 m/s. The robot explores the terrain using stereo cameras, giving a total of 360° viewing angle. It weighs 25 kilograms, the fact is making it the lightest robot at the time of 2019


On our own initiative, we decided to create a new website design for the Spot. Boston Dynamics model. The goal was to present a product in a modern layout, properly highlight key points on the advantages of this model.


Taking the content of the existing site as a basis, we completely transformed the visual aspect. We brought the color scheme closer to the execution of the robot, worked on the 3D model and animations to maximize users attention to the subject and shape.


Each block of the site is now tied to the topic of discussion, we restructured information by simplifying navigation and focused the user’s attention on key ideas.

We visually described Spot’s additional modules. The reason users need it becomes immediately obvious before the purchase.


Our main activity area is digital projects. But we are getting inspired by the real world. Boston Dynamics robots are one of the beacons of inspiration. Their Spot is just incredible. Shining, affective, modern. And we made a decision that such an awesome product requires an equally awesome website design able to describe Spot’s advantages and attract a younger audience.

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